Henggang, Shenzhen, is one of the eight major production bases of eyeglasses in China. It has formed a complete industrial cluster and occupied most of the global market for high-end spectacle frames. However, there are also shortcomings such as few independent brands and low awareness of high-end brands, at the middle and lower end of the global industrial chain. In recent years, the industry has begun to Transform, from Oem to independent brand, constantly extending to both ends of the "smile curve" of the industrial chain —— A study released by the World Health Organization in 2017, at present, there are as many as 600 million short-sighted people in China, accounting for almost half of the total population. In this huge market, Shenzhen Henggang glasses has quietly become China's "invisible champion" of the glasses industry. At present, Henggang in Shenzhen is building a "national fashion glasses industry well-known brand demonstration zone" , with 52 independent brand glasses manufacturers, nearly 63 independent brands; "Henggang glasses" has been registered as a collective trademark. Figures released by GFK SE (Gfk China) , the industry's "stealth champion" , in January showed that China's overall optical eyewear market reached 50.5 billion yuan in 2017, up 11 percent year-on-year. Since 2008, the global eyewear industry has experienced changes in its product mix, and optical eyewear has continued to grow, frame glasses and sunglasses and other high-end categories of consumer groups are growing. Our country has eight big glasses production bases, Shenzhen Henggang is one of them, here is also the world's top-grade brand glasses frame production base, has been widely recognized by the international market. Data shows that Henggang glasses occupy 80% of the global market for high-end frames. At present, Henggang has 495 optical enterprises, including 475 manufacturing enterprises, 8 enterprises with an annual output value of more than 100 million yuan, with an annual output of more than 125 million pairs of glasses and an annual sales volume of 13.6 billion yuan, providing more than 100,000 jobs. With a total export value of over 10 billion yuan, 85% of our products are exported to more than 120 countries and regions around the world. Henggang glasses industry has large-scale, high concentration, high-end products, complete production and other features. There are 342 enterprises producing frames with an annual output value of 9.1 billion yuan, 17 enterprises producing sheet rubber with an annual output value of 750 million yuan, 22 enterprises producing automatic equipment with an annual output value of 710 million yuan, and 53 enterprises producing spectacle accessories, the annual output value reached 1.882 billion yuan. In addition, there are 24 electroplating enterprises, with an annual output value of 498 million yuan; 17 enterprises producing auxiliary materials, with an annual output value of 390 million yuan. Henggang glasses industry started from the 1980s, after more than 30 years of hammering, has formed a complete industrial cluster and occupied most of the global market of high-end frames. Despite this, Henggang glasses also has a few independent brands, high-end brand awareness of low-short board, in the global industrial chain in the low-end, low profit margin. With the increase of rigid cost such as labor price, factory rent and raw material price, improving profitability becomes the key to the sustainable development of Henggang glasses. From 2014, Henggang glasses seek transformation from oem to independent brand, in order to go on the road of high-end, brand and fashion. Shenzhen Longgang District has issued documents, through strengthening the carrier construction, increase the introduction of talent, glasses enterprises to the industrial chain "smile curve" at both ends, to fashion creative design and brand planning and Marketing Direction. "The glasses industry is forever a sunrise industry, " said Liao Shaoda, a member of the Party Work Committee and Deputy Director of the office of Henggang Street. "The glasses fashion association was established in 2014, and has developed more than 300 member units, covering the major optical manufacturing and trading enterprises in Shenzhen, " Xu Mingjun, secretary-general of the Longgang District Henggang Glasses Fashion Association in Shenzhen, told Economic Daily, the Association Organized Henggang Optical Enterprises to attend exhibitions at home and abroad in Beijing, Shanghai, Guangzhou, Hong Kong, Milan and other places, and conducted exchanges and cooperation with optical designers at home and abroad, all-round enhancement Henggang glasses independent brand popularity and exposure. In May 2014, the Shenzhen Glasses Industry Standards Union was established in Henggang, and 13 standards have been compiled, we have completed the construction of the quality credit system, the quality credit information platform, the comprehensive evaluation and assessment system of the quality and safety of the glasses products in Longgang District, and the standard system of the glasses industry. At present, Bai Qi, polux vision Shi Luohua, dimiter gradually show brand value. Henggang glasses designer team has become increasingly mature, they from necklaces, fish hooks, volumes of design inspiration, clever use of unpopular materials, titanium alloy materials, aviation materials R & D art glasses by the fashion crowd welcome. With the rapid development of science and technology, people's demand for different functional glasses continues to rise, glasses have also become the "darling" of new technology products such as smart wearable devices. "technological innovation and cost control have always been the key words for the development of the glasses industry, " said he Shiyu, chairman of Shenzhen Guanda Glasses Co. , Ltd. , creative elements are also in bloom. "Henggang will become a unique town for glasses, " Liao said, adding that in the future, Henggang will build a chain of glasses industry that integrates design, processing, display, experience and sales, combined with the development history of Henggang glasses and the landscape resources in the surrounding area, the characteristic town is formed. At the same time, Henggang will vigorously develop the headquarters economy, the future will gradually shift the low-end manufacturing links out, and retain and strengthen orders, design, research and development, brand operations, sales and other links, to promote the Henggang glasses industry to high-end. "We have always been optimistic about the development of Henggang glasses and believe that with technological progress and industrial upgrading, the Henggang glasses industry will maintain steady growth, " Xu said, adding that the glasses companies will compete mainly on technology, quality and design, strive to reduce costs at the same time, constantly enhance the brand gold content and international influence.