Milan Optical Glasses Exhibition 2023 (MIDO) 

Exhibition Introduction 

2023 Milan Optical Glasses Exhibition (MIDO), exhibition time: February 04, 2023 ~ February 06, exhibition location: Italy - Milan - Rho-Pero, Milano, Italy - New Milan Convention and Complex, organizer: Fiera Milano S.p.A., holding cycle: once a year, exhibition area: 25,000 square meters, exhibitors: 58,000 people, the number of exhibitors and participating brands reached 1,305. 

MIDO was first held in 1970 and is held annually. MIDO is the world's largest professional optical exhibition. The exhibition attracts exhibitors from more than 50 countries and regions in the world, and is a grand event for the global optical glasses industry. Due to the high grade and good quality of the products exhibited at the exhibition, coupled with the latest styles and technologies launched by the Italian eyewear industry, these factors can guide the trend and direction of global eyewear consumption, so it enjoys a high reputation in the same industry exhibition in the world. 

The purpose of the exhibition is to provide industry professionals and visitors with a better and comprehensive understanding of the development status and future trends of the world's eyewear manufacturing industry.

 Scope of exhibits 

Lenses: sunglasses, children's glasses, sports glasses, reading glasses, contact lenses, protective special glasses, 3D glasses, etc Spectacle frames: metal frames, plastic frames, mixed material frames, etc Lenses: Optical resin lenses, optical glass lenses, PC lenses, sunglasses lenses, progressive multifocal lenses, orthokeratic contact lenses, lens blanks, etc Accessories: Contact lens companion case and accessory set, contact lens care solution, various glasses cases and cleaning cloths, lens defogging agent, frame spare parts, eyewear product display model and storage box, etc Equipment and Instruments: Optometry, Optometry Tools, Lens Measuring Instrument, Edge Grinder, Optical Store Special Equipment, Glasses Industry Software and Hardware, Glasses Related Equipment, Optical Equipment and Tools, Microscope, Glasses Related Equipment, Glasses Special Tools, Glasses Manufacturing Equipment, Optometry and Ophthalmic Equipment, Glasses Raw and Auxiliary Materials, Vision Correction Instruments, Ophthalmology Instruments, etc Show data More than 1,000 exhibitors from all over the world are participating in MIDO, which is scheduled to open on Saturday, February 4 at Fieramilano Rho. Representing the entire eyewear industry supply chain. Germany, France, Austria, Spain, Denmark, the United States, the United Kingdom, Japan, Hong Kong, India, Saudi Arabia, Oman, Turkey, and even Mauritius are on the list. A plethora of events will enliven the three days of the exhibition, and on the calendar at 10:30 a.m., the ANFAO "Empowering Women in Optical Leadership" project aims to support women in the career path of leadership in the eyewear industry. The conference will be moderated by journalist Barbara Serra, sponsored by the Bellisario Foundation and produced in collaboration with SDA Bocconi (School of Management). On Sunday, February 5 at 2 p.m., the MIDO Annual Awards Ceremony will be held at the Fashion District Plaza (Hall 1) to recognize outstanding optical shops, exhibitors, and industry companies that started this year. In addition to the traditional BeStore Award (awarded to optical stores that provide an exceptional shopping experience and customer service) and the second Stand-Up for Green Award, this year will be presented for the first time with the CSE – Certified Sustainable Eyewear Award. Founded by MIDO in partnership with ANFAO and Certottica, it is committed to the sustainable development of the global eyewear industry. Officiating at the ceremony was fashion and lifestyle journalist Chiara Tronville. 

Finally, on Saturday and Sunday, in Pavilion 1 near Press Village, a set of augmented reality photos will take visitors and exhibitors "inside" the MIDO 2023 framework campaign. Together with MIDO 2023, the conference "Ophthalmology, Optics and Optometry: New Technologies and Futures" will take place on Saturday, February 4 at 4:30 p.m. in the Fieramilano Rho Auditorium, organized by the publishers of b2eyes and EyeSee in collaboration with MIDO. Attendees included Giovanni Vitaloni, President of MIDO and ANFAO, as well as representatives of Italian politics, industrial and retail eyewear professionals and ophthalmologists. MIDO will be open on Saturday, February 4 and Sunday, February 5 from 9 a.m. to 7 p.m., and on Monday, February 6 from 9 a.m. to 6 p.m. at Fieramilano (Strada Statale del Sempione 28–Rho). Eyewear industry data for 2022 and forecast for 2023 In 2022, thanks to its strong international positioning, the Italian eyewear sector performed well in the international market, including 830 companies and 18,250 employees, but inflation and economic uncertainty also had an impact. According to ANFAO's preliminary forecast for 2022, total eyewear production in Italy in 2022 was 5.17 billion euros, up 24% from 2021. Exports of photo frames, sunglasses and lenses, which account for about 90% of the industry's production, increased by 22.5% compared to 2021 to around 5 billion euros. The United States, traditionally the main export market for the eyewear industry, with a share of more than 30%, increased by 20.2% compared to 2021. A widespread concern in the first half of 2023 is an increase in costs for energy, raw materials, shipping, services, logistics, packaging, etc., which is estimated to have doubled on average compared to pre-pandemic levels. This forces businesses to operate at lower and lower profit margins, putting their own survival at risk, especially for small and medium-sized enterprises. From "HOW TO? "To begin, it is a series that tells about the actual day-to-day activities that take place in the optical shop: realistic content on different topics such as style consulting, point-of-sale renovation, marketing and communication, activities as a means of communication, etc., which will be held next week at MIDO. Each conference (currently scheduled to take place four times) will take place in the OTTICLUB space in Hall 3 and will feature renowned speakers from the most diverse industries, some of whom are even from outside the eyewear industry. The date and time are available online www.mido.com. 

In addition, there are two special projects: Saturday, February 4th, at 10:30, the "Empowering Women in Optical Leadership" presentation, which supports women in the Italian and international eyewear industry on their leadership career paths. Historically, the eyewear industry has a high rate of female employment (60%), however, this is not fully reflected in the presence of women in managerial positions (22% of managers are women). ANFAO decided to work with local and international associations to make a positive contribution to raising awareness, promoting an inclusive corporate culture, encouraging continuing education and promoting networking. There will also be discussions around the Observatory on gender equality in the leadership of the eyewear industry, and guidelines will be developed for pilot projects on women's empowerment education and the promotion of an inclusive corporate culture. On Sunday, February 5 at 11 a.m., MIDO will host the Campagna Amica Foundation, which will present "I cibi della vista e del benessere" (Visual and Healthy Food). Campagna Amica was founded in 2008 under the auspices of Coldiretti (Italian Farmers' Federation) with the aim of developing initiatives that fully reflect the values and dignity of Italian agriculture, highlighting its key role in protecting the environment, the land, traditions, culture and health. Public health, like environmental resources, is a common good and is even recognized in the Constitution as an inalienable right and duty of every citizen. Nutrition is clearly the number one element of broad-based health. At this particular moment, the vast majority of diseases that threaten Western societies are due to overfeeding, which makes most of the body's organs and systems tired and at risk. Excessive calories, vitamin deficiencies, and mineral salt deficiencies lead to various types of severe imbalances, including vision-related. At MIDO, the Campagna Amica Foundation will present the early stages of a document prepared in collaboration with eminent representatives of the medical field on a variety of topics, from cancer prevention to eye care. Chapters focusing on different organs and systems emphasize the connections between nutrition, physiology, and various functions of the body. This collaborative effort will be formalized through the establishment of a medical scientific committee on the subject. The committee will meet semi-annually to publish, design, and share best practice pathways. During the conference, the focus will be on vision and foods that can promote vision, and why not. Eye health starts with good nutrition.

 MIDO will be held on Saturday, February 4 and Sunday, February 5 from 9 a.m. to 7 p.m. at Fieramilano (Strada Statale del Sempione 28 – Rho) and Monday, February 6 from 9 a.m. to 6 p.m. Time: February 4, 2023 9:00 - 19:00 February 5, 2023 9:00 - 19:00 February 6, 2023